Public Relations: Strategies and Tactics, Global Edition
저자 / Dennis Wilcox & Glen Cameron
가격₩-
출간일2014.08.07
ISBN 139781292056586
페이지624
차례
Part 1. Role
Chapter 1. What Is Public Relations?
Chapter 2. The Evolution of Public Relations
Chapter 3. Ethics and Professionalism
Chapter 4. Public Relations Departments and Firms
Part 2. Process
Chapter 5. Research
Chap
책소개
책소개
Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
