도서정보 사회/과학/인문 원서

Public Relations: Strategies and Tactics, Global Edition 저자 / Dennis Wilcox & Glen Cameron

  • 가격₩-
  • 출간일2014.08.07
  • ISBN 139781292056586
  • 페이지624
차례
  • Part 1. Role
  • Chapter 1. What Is Public Relations?
  • Chapter 2. The Evolution of Public Relations
  • Chapter 3. Ethics and Professionalism
  • Chapter 4. Public Relations Departments and Firms
  • Part 2. Process
  • Chapter 5. Research
  • Chap
책소개
책소개


Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice


Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
저자소개
Dennis Wilcox & Glen Cameron